Meet Waldo FYI: The AI Tool Revolutionizing Desk Research. At the ANA Masters of Marketing Conference, former Huge President and Chief Brand Officer Matt Weiss talks about a new partner and client: Waldo FYI. It's an AI tool changing desk research for strategists. With LLMs and machine learning, Waldo FYI streamlines research: just enter a brand and category, and in minutes, it delivers a tailored outline in PDF, PowerPoint, or email format.