How has the role of advertising agencies shifted?
How has the role of advertising agencies shifted? 🤔💼 In this Snarketing Podcast excerpt from ANA Masters of Marketing, Marnie Kain, Grubhub's VP of Brand and Creative, reflects on the transformation of ad agencies from deeply integrated business partners to a more transactional, project-based role. She shares insights into how agency-client dynamics have evolved, the challenges agencies face today, and what this shift means for the future of problem-solving in marketing.
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From the Creativity community. Exploring the transformative power of creativity in marketing, advertising, branding, as well as social and personal growth.
Posted in The Creative Journey. Sharing impactful stories on the creative journey.
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