Performance vs. Brand—Crack vs. Vitamins
Is your marketing strategy all crack and no vitamins? In this sharp and witty clip from The Snarketing Podcast, Ashley Schapiro, VP of Marketing, Media, Performance & Engagement at American Eagle Outfitters, explains her unforgettable analogy: performance marketing is like crack, while brand marketing is the steady vitamins you need to thrive long-term.
Ashley dives into the delicate balance between driving immediate results and building sustainable brand equity, touching on seasonality, organizational priorities, and even the awkward CFO moments every marketer can relate to.
