Lessons from Opening Global Markets: What’s it like to market across cultures? In this fascinating clip from The Snarketing Podcast, Ashley Schapiro, VP of Marketing, Media, Performance & Engagement at American Eagle Outfitters, reflects on her global marketing journey at Coach, where she opened 16 international markets. From being a New York native to navigating diverse cultures around the world, Ashley shares how stepping out of her bubble not only shaped her marketing perspective but also taught her invaluable lessons about people, culture, and connection.