A big sales spike is great—but how do you keep customers coming back? 🍫 On The Snarketing Podcast, Vinny Rinaldi, VP of Media & Marketing at Hershey’s, joins Matt Wurst & Valerie Vespa to discuss the key to long-term success in the candy industry. In an impulse-driven category like chocolate, the challenge isn’t just getting consumers to try your product—it’s keeping them loyal over time. In this clip, Vinny breaks down why sustainable sales matter more than one-time wins and how Hershey’s balances innovation, brand-building, and repeat purchases to drive lasting growth.