How do big brands actually make innovation happen? 🚀 On The Snarketing Podcast, Vinny Rinaldi, VP of Media & Marketing at Hershey’s, joins Matt Wurst & Valerie Vespa to pull back the curtain on how large organizations navigate collaboration, decision-making, and risk-taking when trying something new. In this clip, Vinny breaks down the balance between championing bold ideas and navigating corporate complexity—because whether it’s a $10,000 test or a game-changing strategy, innovation takes buy-in across creative, PR, media, and beyond.