Want to keep your brand ahead of the curve? Vinny Rinaldi, VP of Media & Marketing at Hershey’s, joins Matt Wurst & Valerie Vespa on The Snarketing Podcast to break down the importance of testing, learning, and staying agile in today’s marketing landscape. In this clip, Vinny shares how Hershey’s has built a culture of experimentation, leveraging a 70-20-10 investment model to balance tried-and-true strategies with bold, new ideas. From daily scrums with agencies to taking calculated risks (like, say… buying an ad on the Sphere in Vegas 🎡), this approach helps the brand drive reach, identify growth audiences, and test the next big thing.