What separates a great branding agency from a standard vendor? According to Francis Pierrel, CEO of LR Paris, it’s all about thinking beyond just slapping a logo on a product. In this episode of The Snarketing Podcast, Matt Wurst and Valerie Vespa dive into the agency mindset—why the best firms function as true extensions of their clients, crafting products with purpose rather than just selling promotional swag. Francis explains how a well-designed branded item isn’t just about visibility—it’s about longevity and meaningful engagement. If a gift gets tossed, it’s a missed opportunity. But if it becomes part of someone’s daily life, the brand wins. Tune in to hear why agencies that prioritize strategy, creativity, and utility over quick sales are the ones driving real impact in the industry.