From almost-MD to data whisperer for CMOs and CFOs—George Musi’s journey is anything but conventional. In this Snarketing Podcast highlight, the Chief Business Officer at Night Market reflects on how his obsession with understanding human behavior led him to become one of marketing's leading voices in advanced analytics. George unpacks why data isn't just about dashboards—it’s about driving strategic action at the highest levels. Forget dumbing things down for the C-suite. George is all about bringing sophisticated insights straight into the boardroom and making them stick. This is what happens when subject matter expertise meets business impact with zero fluff.