Forget funnels and fixed paths—George Musi, Chief Business Officer at Night Market, is here to blow up your outdated view of the consumer journey. In this Snarketing Podcast highlight, George paints a vivid (and slightly mind-bending) picture of what he calls the pervasive store: a shopping experience that’s no longer tethered to time, place, or even physical reality. From his kid buying a real iPhone in a virtual T-Mobile store via Oculus to AI agents guiding consumers through customizable experiences, this clip dives into how brands must evolve to stay relevant in today’s fragmented, fluid, and tech-driven commerce landscape. Spoiler: If your media strategy is still based on a “path to purchase,” you're already behind.