What happens when data, storytelling, and commerce collide? According to George Musi, Chief Business Officer at Night Market, you get media creativity—a powerful fusion of context, culture, and commerce designed to meet consumers at their most open and influenceable moments. In this highlight from Episode 44 of the Snarketing Podcast, George breaks down the concept of "aperture moments" and how his team at Night Market, powered by their proprietary NEON platform, is helping brands empower seamless, data-driven transactions. Whether you're a marketer chasing ROAS or a brand leader trying to actually connect with your audience, this clip will make you rethink what media can and should do.