A year ago, pitching a synthetic AI actor to a major brand would have been a hard no.
A year ago, pitching a synthetic AI actor to a major brand would have been a hard no. Today? It's a running campaign. In this clip from the Snarketing Podcast, Dustin Callif, President of Tool North America, shares how his team worked with Miro to build a full AI-generated brand spot — complete with nuanced performances — for a campaign that otherwise would have been shelved. The creative director's reaction said it all. Tool works with Google, Kling, Runway, and the top AI platforms to stay on the edge of what's possible — and this is what the edge looks like now.Host Matt Wurst goes solo at SxSW 2026 for this one. Full episode linked.
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Posted in The Creative Journey. Sharing impactful stories on the creative journey.
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