Amit Sharan spent four and a half years at Facebook preaching that TV was dead and mobile was king.
Amit Sharan spent four and a half years at Facebook preaching that TV was dead and mobile was king. Then he sat down with the founder of Tatari and heard the same thing he'd been hearing in partner briefings: conversions slowing on the feed, the same audiences hit over and over, three seconds to grab anyone scrolling. He thought he finally had his ticket out of ad tech. He was wrong. In this clip, the SVP Marketing at Tatari tells Matt Wurst and Valerie Vespa why the right ICP, market, and product pulled him back in to build something again.
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