Before you hit play on your next show, you’re already giving advertisers gold. In this clip, Neala Brown, SVP of Strategy & Operations at Teads, reveals why CTV home screens deliver unmatched attention and viewability — outperforming other video environments worldwide.
She explains how Teads’ research shows that the decision-making moment on the home screen is one of the most engaged spaces in media today, and how understanding that attention helps brands design better ad experiences and smarter omnichannel video strategies.
