Brian Monahan, SVP at Albertsons Media Collective, makes a candid admission: retailers are not good…
Brian Monahan, SVP at Albertsons Media Collective, makes a candid admission: retailers are not good at making content. If you want proof, he says—just look at a grocery circular. But content and creative are what make the retail media ecosystem run, and Brian argues that the future depends on doing it better. That means: - Partnering with advertisers and agencies to innovate content formats - Leveraging creators to bring authenticity and storytelling into retail media - Finding ways for the creator economy and retail media revolution—two “runaway freight trains”—to finally intersect
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