Channels change fast, and StrawberryFrog CEO Steve Scutellaro says that's exactly why comms…
Channels change fast, and StrawberryFrog CEO Steve Scutellaro says that's exactly why comms planning matters more now, not less. He walks through why a comms plan can't be a static deck, it has to be a living, breathing decision rubric that keeps creative and media in-house teams pointed at the same KPIs. Watch the full episode of the Snarketing Podcast with Matt Wurst and Valerie Vespa, Episode 72.
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Posted in The Creative Journey. Sharing impactful stories on the creative journey.
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