In a world where Gen Z is always plugged in, Perdue Farms is tuning into a new channel — literally. Jody Hallman, VP of Integrated Marketing, breaks down why audio is the next big frontier for brand engagement. From AirPods in ears to sonic logos in ads, this clip explores how Perdue is harnessing sound to connect with the next generation of consumers. Hear why audio isn’t just background noise — it’s becoming your brand’s new identity. 🎙 Featuring: Jody Hallman, VP of Integrated Marketing at Perdue Farms 🎧 Hosted by Matt Wurst (solo in Cannes while Valerie Vespa roams free)