Why did this year mark Jody Hallman’s first trip to Cannes Lions? Perdue Farms' VP of Integrated Marketing breaks down the brand's advertising legacy — from Frank Perdue’s pioneering days of putting a face on poultry to today’s push toward next-gen storytelling. In this Snarketing Podcast highlight, recorded live from Stagwell’s Sport Beach, Jody chats with co-host Matt Wurst about why the time was finally right for Perdue to make a splash at Cannes, and how the brand is evolving to meet a more curious, brand-conscious consumer. 🎙 Co-hosted by Matt Wurst (flying solo while Valerie Vespa roams the Croisette). 🐔 Featuring: Jody Hallman, VP of Integrated Marketing at Perdue Farms. 👉 Watch the full episode for more insights on legacy, innovation, and the future of farm-fueled branding.