Why did this year mark Jody Hallman’s first trip to Cannes Lions?

Why did this year mark Jody Hallman’s first trip to Cannes Lions? Perdue Farms' VP of Integrated Marketing breaks down the brand's advertising legacy — from Frank Perdue’s pioneering days of putting a face on poultry to today’s push toward next-gen storytelling. In this Snarketing Podcast highlight, recorded live from Stagwell’s Sport Beach, Jody chats with co-host Matt Wurst about why the time was finally right for Perdue to make a splash at Cannes, and how the brand is evolving to meet a more curious, brand-conscious consumer. 🎙 Co-hosted by Matt Wurst (flying solo while Valerie Vespa roams the Croisette). 🐔 Featuring: Jody Hallman, VP of Integrated Marketing at Perdue Farms. 👉 Watch the full episode for more insights on legacy, innovation, and the future of farm-fueled branding.

By Snarketing Podcast

Published June 24, 2025

From the Creativity community. Exploring the transformative power of creativity in marketing, advertising, branding, as well as social and personal growth.

Posted in The Creative Journey. Sharing impactful stories on the creative journey.

0 views

0 likes