Is retail media delivering, or just delivering hype? In this moment from the Snarketing x Unlocked crossover episode, Elizabeth Donovan (SVP, Acxiom Kinesso IPG) and Austin Leonard (SVP, Epsilon Retail Media) tackle the million-dollar question: Is it working?
Spoiler: It is. But not for the reasons the ad tech crowd might expect.
From seamless omnichannel experiences to smarter transactions and returning customers, retail and commerce media are quietly funding the digital convenience we all now take for granted. As Elizabeth puts it, “If I’m solving for my customer and they’re coming back again—it is working.”
