The podcasting landscape isn’t just evolving. It’s transforming. In this highlight from Episode 46 of the Snarketing Podcast, Jordan Fox, CEO of Ad Results Media, breaks down one of the most explosive shifts in the audio space: the migration of podcast consumption from traditional audio platforms to YouTube. In just two years, YouTube has jumped from 15% to 31% of podcast consumption, especially among Gen Z and Gen Alpha audiences. And here’s the kicker—they don’t even call them podcasts anymore. They’re just “shows.” The line between creator and podcaster is officially blurred, and the industry needs to catch up. Jordan explains why brands and marketers must think in terms of audio-first creators—not just podcasters—and what this shift means for discoverability, content strategy, and cross-platform presence.