Feeling overwhelmed by metrics? You’re not alone. In this clip, Teads’ SVP of Strategy & Operations, Neala Brown, shares how marketers can cut through data overload by focusing on the story behind the numbers — connecting viewability, attention, efficiency, and outcomes to understand what’s really driving performance.
She explains why looking only at end results misses critical insights into what’s working (and what’s not) across the funnel — and how to use measurement as a tool for smarter media planning, buying, and optimization.
