Finance degree. Department store inventory. Master's in marketing. Three decades at Diageo. Dan Buttling's path to becoming one of the spirits industry's most seasoned brand builders is anything but a straight line — and in this clip, he traces exactly how he got there, including the advice that changed everything: go get sales experience.
In the full Ep. 65 of the Snarketing Podcast, Dan covers his full arc from Schieffelin & Somerset to Stoli CEO to Feast Agency founder, plus the seismic changes in the alcohol industry, what brand experience really means, and why he'd never go back to the corporate world.
