Forget spreadsheets and stress—Jessica Blumberg wants you to remember why media planning used to be fun. Actually, scratch that—she never forgot. In this energetic snippet from Episode 45 of the Snarketing Podcast, Jessica, co-founder of Hunterblu, unapologetically gushes about her deep-rooted love for media planning. For her and her co-founder David, media isn't just a job—it’s a lifelong obsession. From spotting creative opportunities to turning data into strategy, Jessica explains why media planning is the perfect mix of logic, creativity, and (gasp) joy. If you’ve ever wondered whether anyone actually loves their job in this industry, this clip proves the answer is yes—and they probably work at Hunterblu.