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Ideas are easy. Getting gourmet mustard onto grocery shelves is not. Craig Allen, Founder and Chief Creative Officer at CALLEN, calls his shop a creative entrepreneurial lab, and Bijan Mustardson, named for NFL running back Bijan Robinson, is the stress test. Taglines, labels, and ads came naturally. Distribution was a whole other sport. Craig tells Matt Wurst and Valerie Vespa what building a real product taught a room full of ad people. Full episode on the Snarketing Podcast.
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From the Creativity community. Exploring the transformative power of creativity in marketing, advertising, branding, as well as social and personal growth.
Posted in The Creative Journey. Sharing impactful stories on the creative journey.
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