If your media team is using AI to write strategy decks, you’re doing it wrong. In this sharp clip from Episode 45 of the Snarketing Podcast, Hunterblu co-founder Jessica Blumberg lays out her pragmatic POV on AI: it’s here to automate the grunt work—not replace your brain. From data ingestion to reporting and optimizations, Jessica explains how AI frees up time so her team can focus on what actually matters: strategic, human-led thinking. Hosted by Matt Wurst and Valerie Vespa, this conversation covers: – Why AI belongs in your Google Sheets, not your strategy sessions – The difference between acceleration and automation – Teaching junior talent to check AI before they trust it