In this bold clip from the Snarketing Podcast live at the ANA Masters of Marketing, Valerie Vespa and Lucy Markowitz, SVP and GM of U.S. Marketplace at Vistar Media, call out the need for huge transformation across the advertising industry. They discuss how out-of-home (OOH) media must evolve faster, break out of its silo, and integrate with social platforms to truly compete for budgets and relevance. It’s time for OOH and social to share the same stage — and reshape the future of connected, in-real-life marketing.
