Inventing Creator Marketing at Twitter: Before "creator economy" was a phrase, Brooks Miller was…
Inventing Creator Marketing at Twitter: Before "creator economy" was a phrase, Brooks Miller was building it. She tells the story of how a few coffee chats led her to become Twitter's first post-Niche acquisition hire in 2015 — and how a team of tech folks and one advertising brain quietly invented the playbook one of the world's biggest social platforms would use to approach creator marketing. Hosted by Matt Wurst & Valerie Vespa, featuring Brooks Miller, EVP of Creators at Edelman and UEG. 🔔 Subscribe for more conversations with the marketers shaping the industry.
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From the Creativity community. Exploring the transformative power of creativity in marketing, advertising, branding, as well as social and personal growth.
Posted in The Creative Journey. Sharing impactful stories on the creative journey.
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