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It's not cyclical. It's structural. Dan Buttling doesn't sugarcoat it: the social mandate to drink alcohol — the one that drove Boomers and Gen Xers to learn brown spirits and call for a brand at the bar — is gone. In this clip, he breaks down why the perfect storm facing BevAlc is something legacy brands can't just wait out.In the full Ep. 65 of the Snarketing Podcast, Dan goes deeper on wellness trends, sober-curious consumers, the rise of RTDs, cannabis competition, and what brands need to do when the market they built their empires on fundamentally shifts.
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