Most marketers are still catching their breath from last year.
Most marketers are still catching their breath from last year. Jason Acker is already in 2027. In this opening moment, Jason explains how Diageo’s fiscal calendar forces a different mindset and why staying ahead isn’t about prediction, it’s about preparation. While others joke about future planning, Jason is already deep into it, moving fast by design. It’s a sharp reminder that leadership at scale requires long-range thinking, constant momentum, and comfort living a year ahead of the market. If you’ve ever wondered how top media leaders stay ahead of everyone else, this clip says it all in under a minute.
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Posted in The Creative Journey. Sharing impactful stories on the creative journey.
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