Most marketers are still catching their breath from last year. Jason Acker is already in 2027.
In this opening moment, Jason explains how Diageo’s fiscal calendar forces a different mindset and why staying ahead isn’t about prediction, it’s about preparation. While others joke about future planning, Jason is already deep into it, moving fast by design.
It’s a sharp reminder that leadership at scale requires long-range thinking, constant momentum, and comfort living a year ahead of the market. If you’ve ever wondered how top media leaders stay ahead of everyone else, this clip says it all in under a minute.
