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NIL, Arch Manning & Game Day: Colt McCoy never saw a dime from his jersey sales. Arch Manning is cashing checks from Warby Parker. Brooks unpacks how NIL is reshaping college sports marketing — and why local NIL athletes are quietly solving one of the toughest problems in brand work: turning mass awareness into game-day foot traffic at a restaurant in Tuscaloosa. Hosted by Matt Wurst & Valerie Vespa, featuring Brooks Miller, EVP of Creators at Edelman and UEG. 🔔 Subscribe for more conversations with the marketers shaping the industry. #NIL #SportsMarketing #CreatorMarketing #CollegeFootball #MarketingPodcast
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From the Creativity community. Exploring the transformative power of creativity in marketing, advertising, branding, as well as social and personal growth.
Posted in The Creative Journey. Sharing impactful stories on the creative journey.
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