NIL, Arch Manning & Game Day: Colt McCoy never saw a dime from his jersey sales. Arch Manning is cashing checks from Warby Parker. Brooks unpacks how NIL is reshaping college sports marketing — and why local NIL athletes are quietly solving one of the toughest problems in brand work: turning mass awareness into game-day foot traffic at a restaurant in Tuscaloosa.
Hosted by Matt Wurst & Valerie Vespa, featuring Brooks Miller, EVP of Creators at Edelman and UEG.
🔔 Subscribe for more conversations with the marketers shaping the industry.
#NIL #SportsMarketing #CreatorMarketing #CollegeFootball #MarketingPodcast
