SharkNinja's Global Head of Media Dave Kersey has one rule for any partner, platform, or startup…
SharkNinja's Global Head of Media Dave Kersey has one rule for any partner, platform, or startup trying to get in the door: guarantee the business impact or don't bother pitching. On this clip from the Snarketing Podcast, Dave tells co-hosts Matt Wurst and Valerie Vespa why vanity impressions are dead and every dollar of media spend has to work backwards from a promised outcome. Watch the full conversation with Dave Kersey, Global Head of Media at SharkNinja, on the Snarketing Podcast, hosted by Matt Wurst and Valerie Vespa. For marketers, by marketers, talking to marketers, with just a touch of snark. #SnarketingPodcast #SharkNinja #MediaStrategy #Marketing #AdTech #GrowthMarketing #DaveKersey
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Posted in Media Innovation. The evolution and revolution in media
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