StrawberryFrog founder Scott Goodson says the old playbook, where a CEO just mandates change from…
StrawberryFrog founder Scott Goodson says the old playbook, where a CEO just mandates change from the top, doesn't work anymore. In a social media world, people need a reason to want to do something, not an order to do it. That's the core of movement marketing, and why Scott says a movement eclipses a mandate every time. Hear more on the Snarketing Podcast with Matt Wurst and Valerie Vespa, Episode 72.
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