“Synergy” has entered the chat… and Neala Brown is ready to retire it. In this quick clip, the Teads SVP of Strategy & Operations calls out the corporate buzzword she apologizes for using, with Matt and Valerie adding their own offenders (“boil the ocean,” “the funnel is dead”). It’s a fun moment that tees up the episode’s bigger themes: moving beyond jargon to what actually drives results—attention as a measure of media quality, creative and format fit, CTV home screen opportunities, omnichannel video planning, KPI-based attention thresholds by vertical, and the balance of brand and performance. We also tackle how AI accelerates insight generation without replacing human judgment, plus what standardization might mean for innovation.
