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The Hidden Value: Why Work Shouldn't Be Free Tired of giving away work for free? So are X&O founders Eric Segal and Brett Banker. In this clip, the ad agency veterans break down why agencies and creatives need to stop undervaluing their work. Spoiler: there’s always someone willing to do it for free, but that doesn’t mean you should. Learn why saying “this isn’t free anymore” is the game-changer the creative industry needs. 💸💥
By Matt Wurst
Published
From the Creativity community. Exploring the transformative power of creativity in marketing, advertising, branding, as well as social and personal growth.
Posted in The Creative Journey. Sharing impactful stories on the creative journey.
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