The Hybrid Model: What do you get when a consultancy and an agency have a baby? X&O's unique business model! Eric Segal and Brett Banker explain how they’re delivering actionable solutions without the typical agency fluff. From helping CMOs tackle the problems keeping them up at night to operating on a whole different value equation, this hybrid approach is shaking up the industry. Want to know why brands are turning to this model? Check it out! 🤝💼