The numbers don’t lie — 95% of marketers say video is now essential to their media mix, and most plan to keep increasing spend. In this highlight, Neala Brown, SVP of Strategy & Operations at Teads, unpacks why video continues to dominate and how new formats — from shoppable to engagement-based — are changing the game for brand storytelling and performance.
She explains where marketers are putting their dollars, what’s driving the surge in video investment, and how emerging channels like CTV and short-form video connect awareness to measurable outcomes.
