Think brands will just prompt their way out of needing agencies? Think again. In this clip from the Snarketing Podcast, Dustin Callif, President of Tool North America, breaks down why human craft isn't going anywhere — it's just getting more concentrated. Small but mighty teams, built around real creative skill, are the future. A camera on your phone doesn't make you Samsung's next director. Same logic applies to AI.Host Matt Wurst goes solo at SxSW 2026 for this sharp conversation about where creative production is actually headed — and who's still driving it.🎙️ Watch the full episode for more on AI, experiential, and the evolving creative landscape.
