Uber Advertising is one of the fastest-growing businesses most people don’t realize exists.
Uber Advertising is one of the fastest-growing businesses most people don’t realize exists. In this clip, Megan Ramm, Global Head of Sales at Uber Advertising, explains how a “startup inside Uber” has scaled rapidly across 70 countries and 10,000 cities — fueled by unmatched frequency, recency, and everyday consumer usage. Megan breaks down why advertising has become a core part of Uber’s ecosystem, how it delivers value to consumers and brands alike, and what it’s like leading a high-growth, global sales organization inside one of the world’s most recognizable platforms. This excerpt is part of a wider conversation covering Uber’s evolution as a commerce and media platform, Gen Uber behavior, creative innovation, attention-driven outcomes, and what’s next for Uber Advertising. Watch the full episode to hear the complete conversation.
Published
From the The Business of Media community. Exploring the dynamics and future of media with industry leaders.
Posted in Media Innovation. The evolution and revolution in media
18 views
0 likes