Everyone thinks they know the difference between retail media and commerce media… until they have to explain it. Thankfully, Elizabeth Donovan, SVP, Global Head of Commerce & Retail Media Networks at Acxiom Kinesso IPG, has been breaking it down since 2022 and sets the record straight in this crossover episode of the Snarketing and Unlocked podcasts.
Co-hosts Matt Wurst and Valerie Vespa tee up the question that's on every marketer’s mind: What actually separates retail media networks (Target, Ulta, etc.) from the broader universe of commerce media (think finance, travel, and beyond)? Elizabeth delivers the clearest explanation you’ll find this side of AdExchanger.
