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What does it actually take to succeed as a modern media leader? In this clip, Jason Acker gets candid about the skills he looks for as new talent enters the industry. At the top of the list: resilience. In an unpredictable, fast-moving business, the ability to push through tough days matters more than ever. Jason also breaks down how modern marketing has fundamentally changed. Long briefing cycles and slow handoffs no longer work. Speed, adaptability, and comfort with new tools are now table stakes. If you’re building a career in media, or managing teams that are, this is a clear-eyed look at what success really requires today.