Matt Weiss dives into one of the industry’s biggest challenges: short-termism.
Matt Weiss dives into one of the industry’s biggest challenges: short-termism. With AI and technology evolving at breakneck speed, staying ahead requires more than just overnight sales. The relentless focus on performance marketing is undermining long-term brand growth, limiting businesses from creating their best work—the work that truly drives lasting success. In this conversation, he emphasizes the need to balance immediate results with a commitment to sustainable brand-building
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