How do brands successfully adapt across different cultures? In this episode of The Snarketing Podcast, Francis Pierrel, CEO of LR Paris, shares his insights on navigating cultural differences in branding with Matt Wurst and Valerie Vespa. Francis, having lived and worked across continents, emphasizes the importance of curiosity, observation, and open-mindedness in global branding. He explains why understanding diverse values, interests, and perspectives is crucial—not just for localization, but for truly resonating with audiences worldwide. Want to know how top brands strike the right balance between consistency and cultural relevance? Tune in to find out!