AI is everywhere at South by Southwest. And yes, people are a little tired of it.
But Isobel Roberts isn't. In this quick clip from the Snarketing Podcast, she breaks down the signal-to-noise problem at SXSW 2026 — and why the most valuable conversations aren't the loudest ones. Less buzzy, more "do-ey." That's the move.
If you've been in any conference room this year drowning in AI pitches, this one's for you.
