The Creator Trust Score: Edelman's Brooks Miller breaks down the Creator Trust Score — the agency's…
The Creator Trust Score: Edelman's Brooks Miller breaks down the Creator Trust Score — the agency's vetting protocol for evaluating creators and their affiliates. Because in creator marketing, you really are who you hang out with. She explains why podcast co-hosts, partners, and frequent collaborators all factor into a creator's reputation and risk profile, and why Edelman goes ten years deep on every vet. Hosted by Matt Wurst & Valerie Vespa, featuring Brooks Miller, EVP of Creators at Edelman and UEG. 🔔 Subscribe for more conversations with the marketers shaping the industry.
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