Transforming Branding Through Cultural Conversations and Partnerships In this dynamic clip from The Snarketing Podcast, Colleen Hotchkiss, President of Growth Practices at Zenith, shares how brands like Buffalo Wild Wings are using cultural conversations and strategic partnerships to redefine their branding. Colleen highlights how Buffalo Wild Wings, known primarily for wings, aimed to elevate their burger offerings by partnering with NFL quarterback Brock Purdy, also known as "Mr. Irrelevant."