eMarketer Senior Director Jeremy Goldman discusses how AI is raising the bar for creative production. He challenges marketers to imagine a world where B- becomes the new F—a future where mediocre creative just doesn’t cut it. Jeremy emphasizes the importance of getting comfortable with AI-powered tools to deliver standout creative that surpasses the competition. With AI, brands now have access to production capabilities that were once out of reach, leveling up the creative game across the board.