EMARKETER Senior Director Jeremy Goldman delves into the growing importance of retail media and why it’s a must-have for brands selling online. Jeremy explains how retail media offers high return on ad spend (ROAS) and predicts non-endemic advertisers will increasingly invest in these platforms. He also touches on how data-driven insights and hyper-targeting within CTV (connected TV) will shape the future of digital marketing.
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From the The Business of Media community. Exploring the dynamics and future of media with industry leaders.
Posted in Media Innovation. The evolution and revolution in media
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