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Why Brand Search Is Declining: Is brand search becoming a thing of the past? In this revealing clip from The Snarketing Podcast, Ashley Schapiro, VP of Marketing, Media, Performance & Engagement at American Eagle Outfitters, uncovers the changing behavior behind how consumers search—and why it’s impacting brand loyalty. Using a relatable example (cool dad jeans, anyone?), Ashley explains how price comparisons, broad search terms, and endless options are redefining how people shop. Plus, she shares why declining brand search could be a reflection of dwindling customer loyalty.
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Posted in Media Innovation. The evolution and revolution in media
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