Want more engaged listeners? Make them part of the story. In this Snarketing Podcast highlight, Gayle Troberman, CMO of iHeartMedia, shares the secret to turning podcast listeners into true fans—and it’s all about engagement and imagination. When you invite listeners to picture themselves in your content—whether it’s their commute, dinner table, or dream job—their brains become production engines, firing more neurons for better recall, deeper engagement, and stronger brand connection. Want your audience to remember you? Give them a reason to see themselves in your story.