Bad briefs are the marketing industry’s original sin—and Robyn Freye has had enough. In this fiery and hilarious moment from Episode 43 of The Snarketing Podcast, Stagwell’s Chief Growth Officer joins Matt Wurst and Valerie Vespa to expose just how disconnected briefs can be from what clients actually want. Robyn recalls a legendary agency moment (shoutout to PJ Pereira!) where someone finally said what everyone else was thinking: “Can we throw this brief out the window?” The result? A game-changing insight from the CMO—"I just want my kid to think our product is cool." Boom. Brief unlocked. Pitch won. Business retained for years. This isn’t just a rant—it’s a wake-up call to ditch the jargon and get to the emotional truth of the ask. If you’ve ever stared down a four-page Frankenstein brief and wondered what the hell it meant, this one’s for you.